After the Winter Games held in Russia, Reg Staer, a Moscow Duty Free company, decided to open a shop of local products inspired by the opening ceremony of Sochi. The design should be spectacular and transmit Russia’s dreams throughout the most representative areas in the country.
The first great challenge encountered when we approached the project, was the number of environments and products space should contain in only 121 square meters. We associated each of the five types of product to a Russian icon. All the environments had a design with a strong formal charge, but embodied in a palette of simple tones: white, black and wood; the color was introduced through light. In this way, each area had a very strong personality, but the ensemble was harmonious.
Promotions > Kamchatka
The Kamchatka Peninsula is represented by its most famous volcano with a black conical element located at the main entrance, which provides support for promotions placed in niches with lava-colored bottom and a throbbing warm light.
Souvenirs > Russian Village
The concept of “Russian House” is identified with the main product of the shop: souvenirs. This universe, developed on the wall, has furniture with a Russian town profile. They are made from different wood tones to simulate depth and connect with the concept of “home” and “local”.
Fashion > Birchwood
The spectacular trunks from birch forests are used as support for textile products and accessories.
Spirits > Lake Baikal
Spirits, and especially vodka, were associated with Lake Baikal, represented by staggered backlit shelves with liquid forms.
Gourmet > Chukotka
The most polar region of Russia was chosen for gourmet products. Ice in the shelves, an aurora borealis in the ceiling and a reno as an element of attraction near the secondary facade, were the elements chosen to represent this area.
The second challenge was the complexity of the industrial development of the elements, with their further manufacture in another country, having technical characteristics different to ours. To solve these points, we relied on the illustrator David de Ramon for the creation and display of this fantasy world, and on the industrial designer Andrew Bodily, who drastically simplified the design of elements.
Currently under construction, the project will be inaugurated in December 2014.