Fund Grube Mogan Mall. 1.000m²
Multi-brand Store

A 1,000m² commercial space filled with multiple experiences, live music, category browsing and customisation. And within a lively environment inspired by the ideas of Paradise and Fun.

Fund Grube Mogan Mall. 1.000m²
Multi-brand Store

A 1,000m² commercial space filled with multiple experiences, live music, category browsing and customisation. And within a lively environment inspired by the ideas of Paradise and Fun.

PROJECT

Flagship store in Mogan Mall

LOCATION

Puerto Rico, the Canary Islands

TOTAL AREA

1,000m²

YEAR OPENED

2019

CLIENT

Fund Grube

SERVICES

Branding, signage, space planning, architectural design, interior design, lighting design, brand guidelines, 3D visualisation, and work supervision.

WHY

Having acquired a large store in a shopping centre of its own, Fund Grube wanted to bring its new and most experiential flagship to life. A store that could become a tourist destination and stay ahead of its competitors.

Retail spaces are no longer mere points of sales, and have evolved into facilities where leisure, inspiration, enjoyment, exchanges and learning take place. This is what customers are asking for, and it’s becoming increasingly evident in important tourist environments such as the Canary Islands.

HOW

By means of a differentiated design that improved the brand’s past experiences and created a space that matched the brand’s core value - Shopping in Paradise.

But also by strengthening what was on sale. Thanks to an increase in the space, a wider range of products could be offered and categorized into different “worlds”. Hotspots where service and experiencing were key could be introduced, as well as customised brand spaces that led to profit maximisation as a result of an enhanced brand image.

The shopfront and exterior design were planned to infuse the store with great dynamism and visibility, therefore turning the entrance into a major factor to drive flow into the store.

WHAT

  • Maximum customer traffic with smooth flow and dynamic elements in the shopfront.
  • Promotional offers and displays to be interacted with in each category.
  • Emotional engagement by way of live music, vegetation, touchpoints and changing coloured lights.
  • Product categories divided into environmental worlds.
  • Corners and shop-in-shop spaces to improve brand image.