The Atrium Store.

Macau. 1.800m²

Luxury and a smooth flow fuse together in the second largest casino in the world to create an exceptional environment. We designed a shopping space that successfully maximizes commercial performance.

The Atrium Store.

Macau. 1.800m²

Luxury and a smooth flow fuse together in the second largest casino in the world to create an exceptional environment. We designed a shopping space that successfully maximizes commercial performance.

PROJECT

The Atrium Store

LOCATION

The Venetian Macao Casino

TOTAL AREA

1.800m²

YEAR OPENED

2019

CLIENT

Dufry Group

SERVICES

Space planning, architectural design, interior design, lighting design, brand guidelines, 3D visualization, and implementation support.

WHY

Our customer’s biggest concern was creating a space that connected with casino customers and attracted them to the large commercial space that Dufry was planning to build inside The Venetian Macao Casino.

These days, casinos are becoming huge hotspots where customers spend a lot of time not only gambling but also engaging in other activities. Shopping in stores that offer a wide variety of products adapted to the customer’s profile, as well as tax benefits, has become one of these.

HOW

By offering a wide range of products through a combination of brands and upmarket goods but also by designing a store layout that facilitated traffic flow in all directions, with increased visibility and numerous hotspots to draw customers almost imperceptibly. Finally, by creating an environment that blended a world of luxury with the water from Venice canals.

WHAT

  • Store layout showcasing different “worlds” arranged into standalone product-category displays.
  • Smooth traffic flow and curved floor plan layout. Easy access through 5 different entrances.
  • Highlighted promotional offers strategically placed on the main paths.
  • Corners and shop-in-shop spaces to improve brand image.
  • Curved floor and ceiling styles that invite customers to navigate the store.