Valery Bakery
100-300m² Store redesign

We helped a young brand focused on offering high-quality products to improve their image. Creating a global design embedded in the trade and the natural beauty of the Canary Islands, this Lanzarote-based company could strategically grow its market share while committing to their “bakers of today” ideals.

Valery Bakery
100-300m² Store redesign

We helped a young brand focused on offering high-quality products to improve their image. Creating a global design embedded in the trade and the natural beauty of the Canary Islands, this Lanzarote-based company could strategically grow its market share while committing to their “bakers of today” ideals.

PROJECT

Valery Bakery Store redesign

LOCATION

Canary Islands

TOTAL AREA

100-300m²

YEAR OPENED

2020

CLIENT

Valery

SERVICES

Concept, brand identity, communication, space planning, architectural design, furniture design, lighting design, 3D visualisation, and implementation management.

WHY

After opening 5 stores in Lanzarote, the brand’s place of origin, Valery decided to embark on a challenging expansion to other touristic islands. To that end, it started offering freshly baked bread and online delivery services, which would also allow them to reposition the brand and communicate their traditional artisan methods.

A multidisciplinary agency that could work out a plan covering the key dimensions of the brand was all they needed. And creating a competitive global identity that tourists and locals could relate to.

HOW

By creating a dual image that combined baking traditions and services with the unique and unusual beauty of Lanzarote, its place of origin.

The counter design draws on the bakery and pastry world using light colours and traditional materials which enhance product display. The volcanic and paradise landscape of the island is represented in both the seating area and the mural produced by illustrator David de Ramón.

WHAT

  • Understanding of the business and the competition to introduce the brand in the market.
  • A multidisciplinary team supported by Letterbrand and David de Ramón to provide a 360-degree service.
  • A dual brand image conveying both a traditional trade and the origins of the company.
  • Optimisation of spaces and ideal self-service displays.
  • A personalised service in all phases of the prototype project.