Vodafone Headquarters. Madrid NII

We helped to transform Vodafone’s central offices in Madrid into a large branded space conveying its core values by means of retail branding.

Vodafone Headquarters. Madrid NII

We helped to transform Vodafone’s central offices in Madrid into a large branded space conveying its core values by means of retail branding.

PROJECT

Vodafone’s Headquarters

LOCATION

NII Madrid

TOTAL AREA

Several buildings

YEAR OPENED

2013

CLIENT

Superunion

SERVICES

Interior design, and 3D visualisation.

WHY

Having already begun the works for their new offices in Madrid, Superunion decides to change the brand’s guidelines and look & feel at international level.

Large working spaces are not only places for brands to engage employees but also to captivate hundreds of visitors that are received every day. For this reason, Superunion needed to convey these new guidelines in the workplace and in a short period of time, which implied a brand refresh.

HOW

Despite working against the clock, we managed to build a co-creation and multidisciplinary team and provide a quick response. Thanks to our efficient organisation, we identified the main concepts that would transform the offices into a place where the brand could be lived while including all the innovative elements of smart offices.

The project and implementation called for flexible action in order to easily adapt to the ongoing project. With the aid of our market knowledge, we conceived a project that was visually effective yet functional. By using materials and furniture that could be easily arranged, we managed to save time not only during the planning phase, but also when executing the project.

WHAT

  • Wide experience in branded spaces: Retail Branding.
  • Co-creation and team collaboration.
  • Quick response during the planning stage.
  • Knowledge of the market when providing solutions.
  • Visually powerful concepts based on the new Look & Feel.